#GivingTuesday (founded in 2012) is an annual international effort when people join together to celebrate the power of giving. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many people are focused on their holiday and end-of-year giving. #GivingTuesday is a 24-hour fundraising promotion — primarily online — fueled by the power of social media.